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About F.I. for Kids

Illustration of a brain figure juggling sports and art, with a carrot and vegetables.

I'm still a soccer-basketball-volleyball-dance-piano-art-[insert whatever's next]-working mom… and now I’m adding “F.I. Mom” to the list.

Parenting comes with many challenges, but one that consistently tops my list is food. It's not just about feeding my kids; it's about teaching them food intelligence—helping them understand what food does for their bodies and how it fuels their lives. Honestly, I often feel unsupported in this important effort.


When kids practice reading, math, or sports, their progress is visible. But with healthy eating the results aren't as apparent. Kids don't realize (or admit) that they feel stronger or more energized from their food choices, which makes food education a tough sell.


However, we can't ignore its importance. Talk to any older adult, and they’ll tell you, “If you’ve got your health, you’ve got everything.” Yet, where's the support to teach our kids the basics of health through food? We teach them to read, write, complex math... sign them up for soccer, music, art... but we are not teaching them about food and that it fuels their body.


Parents are in an uphill battle—often alone. That’s why I’m building FI for Kids: to inform and empower children through fun, hands-on products and classes that provide them with real knowledge and empower them with tools to be independent at home. When kids understand food, they make better choices, and when they feel ownership of their decisions accountability naturally follows.


Let’s do this for our kids, our families, and our future. Join me in raising a generation where FI matters as much as AI. Let’s GO! 💪🥦

Toast with peanut butter and banana slices on white background.

This is Simple

We're here to deliver the basics of food intelligence in a really FUN way that supports you as a parent while promoting healthy eating for kids! Our engaging kids products & classes make learning about food & nutrition enjoyable.

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